8 Marketing Assistant jobs in Oman

Company Description

Al Nab'a Holding LLC is the holding company of the Al Nab'a Group, which is reputed for its multifaceted business and commercial activities. The group operates a diverse range of businesses and is known for its substantial presence and influence in the region. Al Nab'a Group takes pride in its commitment to innovation, customer satisfaction, and sustainable business practices.

Role Description

This is a full-time on-site role for a Digital Marketing Assistant, located in Muscat. The Digital Marketing Assistant will be responsible for conducting market research, assisting in the creation and management of marketing campaigns, providing customer service, supporting sales activities, and ensuring effective communication with clients and team members.

Qualifications

• Excellent Communication skills
• Proficiency in Market Research
• Strong Customer Service skills
• Experience in Sales and Sales & Marketing
• Ability to work in a team and collaborate effectively
• Attention to detail and organizational skills
• Previous experience in digital marketing is a plus
• Bachelor's degree in Marketing, Business, or related field

Job Purpose

The Assistant Brand Manager is a pivotal role within KFC Oman's Marketing team, responsible for supporting the development and execution of brand strategies and campaigns. The role aims to drive brand growth, market share, and consumer engagement by collaborating with cross-functional teams and ensuring seamless execution of marketing initiatives. A key focus includes driving sales growth across all channels, including aggregators, through strategic planning and execution.

Key Responsibilities

Brand & Marketing Strategy

• Assist in developing and implementing short- and long-term brand strategies to achieve business objectives, including transaction growth, sales volume, and profitability.
• Support the execution of marketing campaigns at cluster, market, and store levels, applying strategic thinking to anticipate and adapt to changing market trends.
• Continuously analyze brand performance and recommend strategies to address challenges and seize opportunities, demonstrating a results-oriented mindset.
• Conduct competitive analysis to guide marketing plans and maintain KFC's competitive edge in the QSR industry.

Channel Performance & Aggregator Growth

• Develop and execute long-term and monthly visibility plans with aggregator platforms to drive sales growth.
• Monitor and analyze channel-wise performance (delivery, dine-in, takeaway, aggregators) to identify growth opportunities, leveraging strong channel management skills.
• Collaborate with aggregators to optimize visibility, promotions, and campaigns tailored to KFC's target audience, ensuring customer-centric campaign execution.
• Align marketing initiatives with aggregator-specific strategies to maximize ROI.

Operational Excellence

• Partner with cross-functional teams (Operations, Revenue Management, Legal, etc.) to ensure successful implementation of marketing plans, fostering team collaboration and alignment.
• Lead the briefing, development, and rollout of advertising, promotions, media planning, POS material, and packaging.
• Manage relationships with agencies and suppliers to deliver effective, timely campaigns.

Customer Experience

• Ensure every KFC guest enjoys a memorable brand experience through value-driven and innovative initiatives, reflecting a customer-centric approach.
• Enhance consumer perception of KFC versus competitors through impactful, differentiated brand activities.

Product & Innovation

• Collaborate with the regional MENA team to adapt and localize product and innovation calendars for the Oman market.
• Drive the launch of new products and campaigns aligned with local customer needs and market trends.
• Monitor and integrate consumer insights into decision-making to maintain relevance with customer preferences.

Financial & Project Management

• Ensure profitability across all products and campaigns, balancing business objectives with customer satisfaction.
• Oversee budgets and project timelines with strong project management skills to ensure cost efficiency and delivery excellence.

Team Collaboration & Leadership

• Engage with internal teams and stakeholders to encourage creativity, innovation, and strategic alignment, demonstrating strong teamwork and leadership qualities.
• Act as a brand champion, inspiring teams to uphold KFC's values and objectives.
• Show adaptability by thriving in a fast-paced, evolving environment and embracing change.

Qualifications, Experience & Skills

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 4–6 years of marketing experience, preferably in QSR, FMCG, or agency environments, with prior brand management experience strongly preferred.
• Proven expertise in working with aggregator platforms and managing channel-specific growth strategies.
• Regional exposure or familiarity with the GCC/MENA market is an advantage.
• Strong analytical and problem-solving abilities, with the ability to analyze and optimize channel-wise performance, including aggregators.
• Effective communication, negotiation, and networking skills.
• Proficiency in digital marketing strategies, CRM tools, and social media campaign development.
• Creative mindset with a track record of delivering engaging, customer-centric content.
• Excellent project management skills with high attention to detail.
• Fluency in English; Arabic is a strong advantage.

Why Join KFC Oman?

This role offers an exciting opportunity to work with one of the world's most iconic brands, making a direct impact on the brand's growth in Oman. With a dynamic team, innovative marketing projects, and a focus on professional growth, KFC Oman is the perfect place for ambitious marketers to thrive.

Job Purpose

The Assistant Brand Manager is a pivotal role within KFC Oman's Marketing team, responsible for supporting the development and execution of brand strategies and campaigns. The role aims to drive brand growth, market share, and consumer engagement by collaborating with cross-functional teams and ensuring seamless execution of marketing initiatives. A key focus includes driving sales growth across all channels, including aggregators, through strategic planning and execution.

Key Responsibilities

Brand & Marketing Strategy

• Assist in developing and implementing short- and long-term brand strategies to achieve business objectives, including transaction growth, sales volume, and profitability.
• Support the execution of marketing campaigns at cluster, market, and store levels, applying strategic thinking to anticipate and adapt to changing market trends.
• Continuously analyze brand performance and recommend strategies to address challenges and seize opportunities, demonstrating a results-oriented mindset.
• Conduct competitive analysis to guide marketing plans and maintain KFC’s competitive edge in the QSR industry.

Channel Performance & Aggregator Growth

• Develop and execute long-term and monthly visibility plans with aggregator platforms to drive sales growth.
• Monitor and analyze channel-wise performance (delivery, dine-in, takeaway, aggregators) to identify growth opportunities, leveraging strong channel management skills.
• Collaborate with aggregators to optimize visibility, promotions, and campaigns tailored to KFC’s target audience, ensuring customer-centric campaign execution.
• Align marketing initiatives with aggregator-specific strategies to maximize ROI.

Operational Excellence

• Partner with cross-functional teams (Operations, Revenue Management, Legal, etc.) to ensure successful implementation of marketing plans, fostering team collaboration and alignment.
• Lead the briefing, development, and rollout of advertising, promotions, media planning, POS material, and packaging.
• Manage relationships with agencies and suppliers to deliver effective, timely campaigns.

Customer Experience

• Ensure every KFC guest enjoys a memorable brand experience through value-driven and innovative initiatives, reflecting a customer-centric approach.
• Enhance consumer perception of KFC versus competitors through impactful, differentiated brand activities.

Product & Innovation

• Collaborate with the regional MENA team to adapt and localize product and innovation calendars for the Oman market.
• Drive the launch of new products and campaigns aligned with local customer needs and market trends.
• Monitor and integrate consumer insights into decision-making to maintain relevance with customer preferences.

Financial & Project Management

• Ensure profitability across all products and campaigns, balancing business objectives with customer satisfaction.
• Oversee budgets and project timelines with strong project management skills to ensure cost efficiency and delivery excellence.

Team Collaboration & Leadership

• Engage with internal teams and stakeholders to encourage creativity, innovation, and strategic alignment, demonstrating strong teamwork and leadership qualities.
• Act as a brand champion, inspiring teams to uphold KFC’s values and objectives.
• Show adaptability by thriving in a fast-paced, evolving environment and embracing change.

Qualifications, Experience & Skills

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 4–6 years of marketing experience, preferably in QSR, FMCG, or agency environments, with prior brand management experience strongly preferred.
• Proven expertise in working with aggregator platforms and managing channel-specific growth strategies.
• Regional exposure or familiarity with the GCC/MENA market is an advantage.
• Strong analytical and problem-solving abilities, with the ability to analyze and optimize channel-wise performance, including aggregators.
• Effective communication, negotiation, and networking skills.
• Proficiency in digital marketing strategies, CRM tools, and social media campaign development.
• Creative mindset with a track record of delivering engaging, customer-centric content.
• Excellent project management skills with high attention to detail.
• Fluency in English; Arabic is a strong advantage.

Why Join KFC Oman?

This role offers an exciting opportunity to work with one of the world’s most iconic brands, making a direct impact on the brand's growth in Oman. With a dynamic team, innovative marketing projects, and a focus on professional growth, KFC Oman is the perfect place for ambitious marketers to thrive.

Additional Information

Job Number

Job CategorySales & Marketing

LocationAloft Muscat, 396 Ghala, Al Azaiba South, Muscat, Oman, Oman, 130

ScheduleFull Time

Located Remotely?N

Position Type Management

JOB SUMMARY

The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations. Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.

CANDIDATE PROFILE

Education and Experience

Required:

• High school diploma or GED; 4 years experience in the sales and marketing, guest services, front desk, or related professional area.

OR

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.

CORE WORK ACTIVITIES

Managing Marketing Communications Activities

• Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.

• Compares actual achievements against goals on a regular basis and takes corrective action.

• Assists the DOM in the planning of all mailing activities, and oversees their execution.

• Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate.

• Prepares on a timely basis the monthly sales & marketing "communications" report.

• Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOM, the advertising agency and the field marketing department at corporate office.

• Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.

• Supervises operations of the in-house art department.

• Monitors activities of competitor hotels and trends within the industry.

Managing Public Relations Activities

• Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.

• Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships

• Prepares press releases for appropriate targeted media, locally, regionally and internationally.

• Works closely with the corporate and international press offices on developing story angles.

• Plays a key role in community and government relations as well as VIP handling.

• Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships.

• Creates and organizes press promotional activities.

• Participates in the press events/trips organized by the regional PR offices as required.

• Conducts press blitzes when appropriate.

• Ensures press kit information is comprehensive and kept up-to-date.

Managing Advertising Activities

• Works with the DOM and advertising agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans.

• Maximizes advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels and the company group advertising.

• Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message.

• Reviews the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.

• Monitors and maintains media schedules as well as prompt settlement of accounts.

Managing Direct Marketing Activities

• Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.

• Assists the DOM in the planning, implementation and tracking of electronic marketing activities.

• Maintains budget control.

Manages Collateral

• Coordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual.

• Ensures hotel information is updated regularly on the internet/intranet.

• Supervises the production and quality of all displays and temporary signage in hotel public areas.

• Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items as stipulated in corporate ID manual.

• Supervises the in-house graphic designer and/or print shop.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

At Aloft, we aren't your typical hotel—but we aren't too cool for school either. We're here to be our guests' launching and landing pad. Whether they are taking their dog for a walk and coming back for a drink, wrapping up a day of meetings with coworkers, or they're in town to see family, friends, or their favorite band, we offer a hub for connection to others and the area around them, with modern design and personality to boot. We're looking for confident self-expressers who aren't afraid to draw outside the lines. If you are someone who gets excited about the possibilities to connect with others, then Aloft Hotels is the place for you. In joining Aloft Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

En partenariat avec ALTICOME, une entreprise spécialisée dans le domaine de l'AGROALIMENTAIRE recherche son Assistant Marketing en alternance (H.F). La formation s’effectue dans le cadre du MASTERE Manager Commercial & Marketing.

L'entreprise : Acteur international reconnu de l'agroalimentaire, expert des produits laitiers et de spécialités fromagères. Avec un chiffre d'affaires de plus de 7 milliards d'Euros, à travers 120 pays.

En collaboration avec votre tuteur, vos missions seront :

• Réaliser une veille des tendances de consommation, innovations produits et concepts
• Suivre l'évolution des marchés en France et à l'international
• Participer à des benchmarks concurrentiels et à l'analyse des retours consommateurs
• Contribuer à la construction de briefs produit en lien avec les équipes R&D
• Participer à la coordination des étapes projet (recettes, packagings, tests, lancements)
• Suivre le planning de développement, les tests consommateurs, les adaptations marketing
• Participer à l'élaboration d'outils de présentation internes et commerciaux
• Aider à la préparation de comités projets, de réunions d'innovation ou de workshops
• Contribuer à la rédaction d'argumentaires produits et fiches techniques
• Participer à des projets multi-pays, en coordination avec les filiales
• Collaborer sur des dossiers d'innovation destinés à plusieurs marchés européens
• Intéragir régulièrement en anglais avec les interlocuteurs internes

Futur.e titulaire d'un niveau BAC+3, vous souhaitez intégrer un MASTERE Manager Commercial & Marketing à la rentrée prochaine pour vous former aux métiers du commerce ?

Le domaine de l'agroalimentaire vous intéresse ? Si vous possédez les compétences et les qualités suivantes :

• Niveau anglais B2 minimum requis (oral et écrit)
• Appétence pour l'agroalimentaire, l'innovation produit et les tendances de consommation
• Rigueur, curiosité, autonomie, sens du travail en équipe
• Bonne maîtrise du Pack Office (Excel, PowerPoint)
• Permis B obligatoire

Vous vous reconnaissez dans cette annonce ? N'attendez plus pour postuler !

Madame Diane AUFFRET - Chargée Relations Entreprises & Responsable Marketing -

Votre nom *

Votre prénom *

Adresse mail *

Pièce jointe (CV, Lettre de motivation .)

Pièce jointe (CV, Lettre de motivation .)

CHANEL - Parfums Beauté

CHANEL : L'activité Parfums Beauté affirme sa singularité à travers une promesse : celle de révéler la beauté de chaque femme dans ce qu'elle a de plus singulier à travers son Parfum, son Maquillage et ses produits de Soin. Cette philosophie est largement héritée de Gabrielle Chanel, qui a toujours œuvré pour affirmer sa propre indépendance et celle de toutes les femmes.

Au sein du département Global Business Développement Parfums Beauté, vous rejoindrez l’équipe Marketing opérationnel International pour travailler sur les sujets de priorisation du plan marketing, de stratégie d’assortiment produit par canal de distribution et de mise en place du plan marketing en point de vente, en lien avec nos régions et marchés clé.

• Consolidation de la stratégie sampling, gifting et sets par canal de distribution en lien avec les priorités du plan marketing
• Pilotage de la stratégie d’assortiment par axe et par canal de distribution fonction des enjeux business et image en collaboration avec le Marketing International (MI), le merchandising et les prévisions.
• Définition du plan marketing 3 axes priorisé par canal de distribution

• Elaboration des stratégies de distribution des lancements clés en collaboration avec MI et prévisions.
• Définition de la stratégie d’assortiment des produits Mode en boutique PB.
• Elaboration de la stratégie et créer des guidelines pour les évènements en boutique, et suivi de la performance des évènements en Boutique en lien avec les régions (retours qualitatifs et quantitatifs)

• Vous êtes actuellement en école de commerce ou équivalent (Bac+4/5).
• Vous possédez une première expérience réussie en Marketing, Marketing opérationnel, Retail ou Business Développement.
• Vous avez une appétence pour le secteur de la beauté, retail et du luxe.
• Vous disposez d'un esprit analytique, faites preuve de rigueur, précision et avez de fortes qualités relationnelles.
• Très bon niveau d’anglais et de français requis.
• Vous êtes à l’aise dans l’utilisation du Pack Office (Excel, PowerPoint…)

• Tout au long de votre expérience, vous serez immergé/e dans un environnement dynamique, innovant et apprenant ; où la création et l’humain sont au cœur des préoccupations.
• Vous rejoignez une activité singulière, aux méthodes et procédés uniques - qu’ils soient créatifs, de développement ou d’industrialisation - et évoluez aux côtés d’une diversité d’experts aux savoir-faire reconnus.
• Afin de faciliter votre intégration, vous bénéficierez d’un parcours d’intégration complet incluant notamment une formation à l’histoire et aux produits de CHANEL Parfums Beauté.

Poste basé à Neuilly-sur-Seine.

De la singularité de chacun naît la richesse de nos équipes. CHANEL valorise la diversité sous toutes ses formes.