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Join to apply for the Product Marketing Manager role at Canonical

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Join to apply for the Product Marketing Manager role at Canonical

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing

Product Marketing Manager

Location: EMEA - Remote

At Canonical, the product marketing team is not just marketing products—we're building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We're growing fast and looking for a Product Marketing Manager (PMM) to join our team—someone who loves technology, thrives in fast-paced environments, and wants to make a global impact.

This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation. They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier.

Why You'll Love This Role

You'll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.

You'll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.

You'll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.

You'll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.

You'll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.

As a product marketing manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
  
  

• A passion for technology and open source—you get excited about innovation, software, and community-driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.
  
  

• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.
  
  

• Fully remote working environment - we've been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at 'sprints'
• Priority Pass for travel and travel upgrades for long haul company events
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Software Development

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We are seeking an experienced and hands-on Senior Product Marketing Manager to lead our product marketing efforts and execute impactful marketing campaigns. As the key driver of our marketing strategy, you will be responsible for developing and implementing comprehensive marketing and branding strategies, conducting market research, and tailoring product messaging throughout the customer journey. You will work closely with the product, sales, and other cross-functional teams to ensure our marketing efforts effectively communicate our value proposition, drive product adoption, and achieve business goals. The ideal candidate will be both a strategic thinker and an executor who leads by example and thrives in a fast-paced, dynamic environment.

• Create, implement, and own effective marketing and branding strategies for our products, ensuring alignment with overall business goals and objectives.
• Perform in-depth market research to understand target audiences, industry trends, and competitive landscape. Use these insights to inform product positioning, messaging, and marketing strategies.
• Be a hands-on leader who actively drives marketing initiatives, from ideation to execution, ensuring all activities are aligned with our strategic goals.
• Leverage market research and customer insights to influence product development and strategy, ensuring our products meet market needs and stand out from the competition.
• Develop compelling product messaging and positioning for different stages of the customer journey, from attracting new audiences to driving conversions and retaining customers.
• Plan, create, and manage all aspects of marketing campaigns, including digital, content, and event marketing, to drive product awareness, engagement, and growth.
• Continuously track and analyze the performance of marketing campaigns, making data-driven adjustments to optimize outcomes and maximize ROI.
• Collect and analyze data on customer behaviors, market trends, and competitor products to refine marketing strategies and identify new opportunities.
• Identify and define target audiences, their needs, and pain points, and ensure that all marketing efforts effectively address these areas.
• Work closely with product, sales, finance, and other teams to align marketing strategies with product development and sales objectives, ensuring cohesive messaging and strategy.
• Develop and maintain a strong, consistent brand presence across all marketing channels, including digital platforms, events, and content.
• Own marketing efforts to increase product adoption, revenue growth, and overall financial impact, ensuring alignment across all relevant departments.
• Serve as the main point of contact for all marketing activities, making strategic decisions that directly impact product success and business growth.
• Stay up-to-date with the latest marketing trends, tools, and technologies, and apply innovative approaches to improve marketing effectiveness.
• Bachelor’s degree in Marketing, Business, or a related discipline; Master’s degree in Business Administration, Marketing, or a similar concentration is preferred.
• At least six years of experience in the marketing field, with at least three years in a product marketing manager role.
• Proven track record of developing and executing successful product marketing strategies and campaigns.
• Strong knowledge of big data, analytics platforms, and digital infrastructure is a bonus.
• Expertise in market research, competitive analysis, and data-driven decision-making.
• Proficiency in digital marketing strategies, SEO, content marketing, and demand generation.
• Experience using marketing tools (e.g., Google Analytics, HubSpot, Salesforce) and project management software (e.g., monday.com, Wrike).
• Product Management courses to deepen understanding of the product lifecycle.
• Leadership courses to enhance team leadership and management skills.
• Product Marketing Manager certifications (e.g., from the American Marketing Association or other recognized bodies).
• Ongoing education through e-learning platforms such as Udemy.

• A proactive, hands-on marketer who is both a doer and a leader, capable of driving marketing initiatives from strategy to execution.
• A strategic thinker with a proven track record of success in product marketing and campaign management.
• A data-driven professional who can translate market research into actionable strategies that drive product growth.
• A creative marketer who is passionate about delivering value to customers and driving business success.

• Shares and Equity: Participate in our Employee Stock Option Plan (ESOP) and have a real stake in our company’s success.
• Growth Opportunities: Access to sponsored courses, certifications, and continuous learning opportunities to help you advance your skills and career.
• Comprehensive Benefits: Health insurance, pension contributions, and additional support for your well-being and professional development.
• Paid Travel Benefits: One paid round trip per year to your home country and all business-related travel covered by the company.
• Annual Vacation: Generous paid annual leave to recharge and relax.
• Dynamic Work Environment: A culture that fosters innovation, collaboration, and the freedom to explore and experiment with new ideas.
• Impact and Ownership: The opportunity to be a leader and a doer, shaping the future of digital infrastructure while leaving your mark on the world.
• Flexible Work Arrangements: Options to work remotely or from our offices, ensuring you have the flexibility to balance your personal and professional life.
• A Mission-Driven Team: Join a passionate, diverse group of individuals dedicated to creating meaningful change in the infrastructure and analytics industry.

• Shape the future of digital ecosystems: Be part of a team that's redefining digital ecosystems management to make it intelligent, adaptive, and capable of supporting future demands.
• Innovate for impact: Work on cutting-edge technologies like AI, IoT, and data analytics to address real-world challenges in infrastructure.
• Empower smart cities: Contribute to building the foundation for cognitive cities - urban environments that are resilient, efficient, and adaptable.
• Grow with us: Join a dynamic, mission-driven team that values collaboration, innovation, and growth. We are committed to creating a workplace where you can thrive, learn, and make a meaningful impact.

Now is the perfect time to join Byanat. We are positioned at the intersection of an unprecedented market opportunity, driven by four key trends:

• Explosive Infrastructure Growth: The MENA region is experiencing unparalleled expansion, with the population set to double and rapid urbanisation underway. Smart-city investments in MENA countries like Saudi Arabia are projected to grow from $10 billion in 2017 to over $0 billion by 2030. Byanat is uniquely positioned to lead this growth with innovative solutions that support these smart-city initiatives.
• Technology Growth: We are witnessing the maturity and convergence of transformative technologies like AI, 5G, IoT, and next-gen semiconductors, which are enabling intelligent connectivity like never before. This technological evolution presents a prime opportunity for Byanat's cutting-edge analytics solutions to make a significant impact in the infrastructure space.
• Regulatory Growth: National mandates and strategies, such as Saudi Arabia's Electricity & Co-generation Regulatory Authority, SDAIA smart city initiatives for Saudi Vision 2030, and Qatar's Smart City Strategy for Qatar Vision 2030, are driving the deployment of advanced technologies in critical infrastructure. Byanat is poised to be an essential partner in helping these regions achieve compliance and innovation.
• Investment Growth: Significant investments in infrastructure are ramping up, such as Saudi Arabia's launch of the National Infrastructure Fund, which highlights the government's commitment to critical infrastructure development. Globally, the trend is evident in moves like BlackRock's acquisition of Global Infrastructure Partners for 12.5 billion, signalling that the time to act in this space is now. By joining Byanat, you become part of a movement that is gaining unstoppable momentum.

We are seeking an experienced and hands-on Senior Product Marketing Manager to lead our product marketing efforts and execute impactful marketing campaigns. As the key driver of our marketing strategy, you will be responsible for developing and implementing comprehensive marketing and branding strategies, conducting market research, and tailoring product messaging throughout the customer journey. You will work closely with the product, sales, and other cross-functional teams to ensure our marketing efforts effectively communicate our value proposition, drive product adoption, and achieve business goals. The ideal candidate will be both a strategic thinker and an executor who leads by example and thrives in a fast-paced, dynamic environment.

• Create, implement, and own effective marketing and branding strategies for our products, ensuring alignment with overall business goals and objectives.
• Perform in-depth market research to understand target audiences, industry trends, and competitive landscape. Use these insights to inform product positioning, messaging, and marketing strategies.
• Be a hands-on leader who actively drives marketing initiatives, from ideation to execution, ensuring all activities are aligned with our strategic goals.
• Leverage market research and customer insights to influence product development and strategy, ensuring our products meet market needs and stand out from the competition.
• Develop compelling product messaging and positioning for different stages of the customer journey, from attracting new audiences to driving conversions and retaining customers.
• Plan, create, and manage all aspects of marketing campaigns, including digital, content, and event marketing, to drive product awareness, engagement, and growth.
• Continuously track and analyze the performance of marketing campaigns, making data-driven adjustments to optimize outcomes and maximize ROI.
• Collect and analyze data on customer behaviors, market trends, and competitor products to refine marketing strategies and identify new opportunities.
• Identify and define target audiences, their needs, and pain points, and ensure that all marketing efforts effectively address these areas.
• Work closely with product, sales, finance, and other teams to align marketing strategies with product development and sales objectives, ensuring cohesive messaging and strategy.
• Develop and maintain a strong, consistent brand presence across all marketing channels, including digital platforms, events, and content.
• Own marketing efforts to increase product adoption, revenue growth, and overall financial impact, ensuring alignment across all relevant departments.
• Serve as the main point of contact for all marketing activities, making strategic decisions that directly impact product success and business growth.
• Stay up-to-date with the latest marketing trends, tools, and technologies, and apply innovative approaches to improve marketing effectiveness.
• Bachelor's degree in Marketing, Business, or a related discipline; Master's degree in Business Administration, Marketing, or a similar concentration is preferred.
• At least six years of experience in the marketing field, with at least three years in a product marketing manager role.
• Proven track record of developing and executing successful product marketing strategies and campaigns.
• Strong knowledge of big data, analytics platforms, and digital infrastructure is a bonus.
• Expertise in market research, competitive analysis, and data-driven decision-making.
• Proficiency in digital marketing strategies, SEO, content marketing, and demand generation.
• Experience using marketing tools (e.g., Google Analytics, HubSpot, Salesforce) and project management software (e.g., Wrike).
• Product Management courses to deepen understanding of the product lifecycle.
• Leadership courses to enhance team leadership and management skills.
• Product Marketing Manager certifications (e.g., from the American Marketing Association or other recognized bodies).
• Ongoing education through e-learning platforms such as Udemy.

• A proactive, hands-on marketer who is both a doer and a leader, capable of driving marketing initiatives from strategy to execution.
• A strategic thinker with a proven track record of success in product marketing and campaign management.
• A data-driven professional who can translate market research into actionable strategies that drive product growth.
• A creative marketer who is passionate about delivering value to customers and driving business success.

• Shares and Equity: Participate in our Employee Stock Option Plan (ESOP) and have a real stake in our company's success.
• Growth Opportunities: Access to sponsored courses, certifications, and continuous learning opportunities to help you advance your skills and career.
• Comprehensive Benefits: Health insurance, pension contributions, and additional support for your well-being and professional development.
• Paid Travel Benefits: One paid round trip per year to your home country and all business-related travel covered by the company.
• Annual Vacation: Generous paid annual leave to recharge and relax.
• Dynamic Work Environment: A culture that fosters innovation, collaboration, and the freedom to explore and experiment with new ideas.
• Impact and Ownership: The opportunity to be a leader and a doer, shaping the future of digital infrastructure while leaving your mark on the world.
• Flexible Work Arrangements: Options to work remotely or from our offices, ensuring you have the flexibility to balance your personal and professional life.
• A Mission-Driven Team: Join a passionate, diverse group of individuals dedicated to creating meaningful change in the infrastructure and analytics industry.

• Shape the future of digital ecosystems: Be part of a team that's redefining digital ecosystems management to make it intelligent, adaptive, and capable of supporting future demands.
• Innovate for impact: Work on cutting-edge technologies like AI, IoT, and data analytics to address real-world challenges in infrastructure.
• Empower smart cities: Contribute to building the foundation for cognitive cities - urban environments that are resilient, efficient, and adaptable.
• Grow with us: Join a dynamic, mission-driven team that values collaboration, innovation, and growth. We are committed to creating a workplace where you can thrive, learn, and make a meaningful impact.

Now is the perfect time to join Byanat. We are positioned at the intersection of an unprecedented market opportunity, driven by four key trends:

• Explosive Infrastructure Growth: The MENA region is experiencing unparalleled expansion, with the population set to double and rapid urbanisation underway. Smart-city investments in MENA countries like Saudi Arabia are projected to grow from $10 billion in 2017 to over $0 billion by 2030. Byanat is uniquely positioned to lead this growth with innovative solutions that support these smart-city initiatives.
• Technology Growth: We are witnessing the maturity and convergence of transformative technologies like AI, 5G, IoT, and next-gen semiconductors, which are enabling intelligent connectivity like never before. This technological evolution presents a prime opportunity for Byanat's cutting-edge analytics solutions to make a significant impact in the infrastructure space.
• Regulatory Growth: National mandates and strategies, such as Saudi Arabia's Electricity & Co-generation Regulatory Authority, SDAIA smart city initiatives for Saudi Vision 2030, and Qatar's Smart City Strategy for Qatar Vision 2030, are driving the deployment of advanced technologies in critical infrastructure. Byanat is poised to be an essential partner in helping these regions achieve compliance and innovation.
• Investment Growth: Significant investments in infrastructure are ramping up, such as Saudi Arabia's launch of the National Infrastructure Fund, which highlights the government's commitment to critical infrastructure development. Globally, the trend is evident in moves like BlackRock's acquisition of Global Infrastructure Partners for 12.5 billion, signalling that the time to act in this space is now. By joining Byanat, you become part of a movement that is gaining unstoppable momentum.